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	<title>Ben Slawson  &#124;  Digital Design. Brand Development. Creative Direction.  &#124;  Tel:+44(0)7811 55 8735  &#124;  Email:ben@benslawson.com &#187; Communications</title>
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		<title>Dan Elman</title>
		<link>http://www.benslawson.com/2010/06/dan-elman/</link>
		<comments>http://www.benslawson.com/2010/06/dan-elman/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 19:57:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Work]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Dan Elman]]></category>
		<category><![CDATA[Design]]></category>
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		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Website CMS design and development for Marketing Consultant and SEO Copywriter Dan Elman. The site is created using WordPress and customised to reflect the Dan Elman brand identity]]></description>
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<h3>Brief</h3>
<p>Create a promotional website<br />
to PR marketing consultant<br />
and copywriter Dan Elman.</p>
<p>The site should reflect the<br />
strengths of the corporate<br />
identity and provide a platform<br />
for latest news.</td>
<td style="vertical-align: top;">
<h3>Approach</h3>
<p>Design visuals developed with<br />
feedback and approval from client.</p>
<p>All content accessible and<br />
structured to promote services<br />
and latest news effectively.</td>
<td style="vertical-align: top;">
<h3>Solution</h3>
<p>Website designed and<br />
developed in WordPress.</p>
<p>Newsletter statistics and sign<br />
up widget integrated into site.</p>
<p><a href="http://www.dan-elman.com" target="_blank">www.dan-elman.com</a></td>
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